All articles by Vinokurova A. M.
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2013 № 5 Business planning in commercial medical organization's practice (Baykal State University of Economics and Law; JSC "Doctor Bermental"; Irkutsk State Medical Academy of Continuing Education, Irkutsk, Russia)
The article is dedicated to the business planning technology as an instrument for management of a medical organization. Also there is analysis of the structure and function of a business plan. The article contains an example of the business plan's financial section of a commercial medical organization.
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2013 № 12 Analysis of the target audience of medical organization (Baykal State University of Economics and Law; JSC «Doctor Bermental»; Irkutsk State Medical Academy of Continuing Education, Irkutsk, Russia)
The article is dedicated to the marketing research's results of medical organization's target audience. This organization provides health care for overweight. As a result a «portrait» of a consumer was compiled, particularly, socio-demographic, behavioral and psychological characteristics of this consumer were explored. Also some alternative target groups were identified.